Archies Footwear

Yanderas Janderas

35M

Video views

35K +

Likes

1.2K +

Comments

Website clicks

Post engagements

The brief from Archies was simple — the video had to be funny. Oh, and it needed to be the best video ODV had ever made.

No items found.

We took that brief and ran.

Archies' commercial centres on fictional foot masseuse legend - Yanderas Janderas - who is frankly appalled at the number of people who have become victims of flat summer footwear.

Enter Archies’ new summer slides, released just in time for the US and European summer.

Our creatives knew that the video needed to stand out within a highly competitive ecommerce market. The script, written by one of ODV’s Creative Directors, Adrian Hooke, was crafted to stop users mid-scroll and build an iconic character that Archies could use again and again in their marketing.

35 million views later, the brand has achieved an average post-engagement increase of over 30%. Most notably, each Yanderas video has received not just thousands of comments, but thousands of shares too.

Archies also saw a significant uptake in unique reach following the campaign as well as people actively searching YouTube for the commercial.

The comments section on TikTok was a goldmine (despite everyone knowing they were watching an ad):

"Oh my gracious!! What an ad!! LOL"

"First time I finished an ad... 👏"

"I thought it was an ad for a new movie! Great advertising!"

"Thinking of buying a set just for the principal of these funny ads.🤘"

"Will be a classic one day."

"We were in stitches reviewing the final cut and the results spoke for themselves. People weren’t just liking it, they were commenting, they were tagging friends, they were sharing it to their own walls."

Ruben Thompson, Head of Marketing

Behind the scenes

We built a studio set with a 20x20 foot blue screen and over one tonne of sand to depict a tropical paradise. Honestly, the most challenging part of this shoot was figuring out how to relocate our miniature beach once we’d wrapped.

Join us on the set of our first Archies commercial - click play to meet the crew and get a closer look at the action.

We hired a huge auditorium for our second commercial and filled it with extras to build the atmosphere of an inspirational conference full of adoring fans.

With a bigger set and more crew, the on-set interviews get a bit spicy.

Our third commercial with Archies took place in a tiny bookstore, forcing us to be creative with our set-ups. Pictured is a custom-made rig that allowed us to get one of our hero shots of the two arch-enemies meeting face-to-face.

There’s more where that came from

Yanderas Janderas

The brief from Archies was simple — the video had to be funny. Oh, and it needed to be the best video ODV had ever made.

"We were in stitches reviewing the final cut and the results spoke for themselves. People weren’t just liking it, they were commenting, they were tagging friends, they were sharing it to their own walls."

"We were in stitches reviewing the final cut and the results spoke for themselves. People weren’t just liking it, they were commenting, they were tagging friends, they were sharing it to their own walls."

Behind the scenes

There’s more where that came from

Housies

Drug Free Sport

beforeUdig