Launching Wonky Veggies into Tāmaki Makaurau
Wonky Box

Launching Wonky Veggies into Tāmaki Makaurau

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The Wonky team came to us wanting a video that matched their quirkiness and would support their 2023 launch into Tāmaki Makaurau.

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Heard of Wonky Box? This epic company rescues surplus fruit and veggies that are deemed 'too ugly' or 'too small' from going to waste and packages them into a weekly subscription box that is sent out to customers across Aotearoa.

A day spent filming in a lettuce field resulted in the most charming explainer video for Co-Founders, Angus and Katie. And it's had massive impact for the start-up too.

Achieving a video view rate of 71% which is almost double Meta's industry average (43%), the video received 155,000 video views in just one month and pushed 8,600 visits to the website.

Since January 2023, their customer base has quadrupled (over 400% growth), they've moved into a bigger warehouse, and expanded operations across the country.

This spurred Angus and Katie to come back to ODV for two more videos and a whoooole lot of extra content for their marketing. Stay tuned for more wonky goodness...

"The growth from the video enabled Wonky to successfully expand into Auckland. As a result, we saw growth in our subscription numbers, engagement and a big jump in our website traffic."

"The growth from the video enabled Wonky to successfully expand into Auckland. As a result, we saw growth in our subscription numbers, engagement and a big jump in our website traffic."

Katie Jackson
Co-Founder of Wonky Box

Behind the scenes

We filmed the video in a lush lettuce field (loaned for the day from one of Wonky Box's growers) and carted a door, a conveyer belt, and a dinner table into the rows of lettuces for a full day of shooting.

We filmed the video in a lush lettuce field (loaned for the day from one of Wonky Box's growers) and carted a door, a conveyer belt, and a dinner table into the rows of lettuces for a full day of shooting.

The biggest trial of the day was filming next to a busy road with cars honking in greeting when they passed by which interfered massively with our audio (bless them).

Watch our producer's day-in-the-life video to see what it was like to actually be there!

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